The Toolkit is a resource for implementing the graphic and thematic elements of the UT brand. It is a work in progress, and will remain so as the campaign evolves. Near the bottom of this page, you may download graphical elements associated with the brand.
Currently, a committee with representatives from all UT campuses and institutes is meeting to create a new style guide. When it is completed it will be posted here, along with additional resources.
The heart of our brand image is nothing new. It's the UT brand icon that's been around since 1986. But you'll now see more prominence given to the mark. It will become more recognizable and better identified with the University of Tennessee. It's our system brand icon...the one thing that visually and graphically ties us all together.
This is the graphic representation of the concept that UT is at the core of Tennessee’s future.
This graphical representation can be broadened and expanded to apply to virtually any initiative throughout our organization, such as
To ensure consistent usage, templates will be available for download when approved by the system-wide committee working on the style guide.
The brand icon can also be combined with other words to highlight areas of special strength. For example, to highlight the UT's unique partnership with Oak Ridge National Laboratory the brand icon could be combined with the word "neutrons" to appear as .
To view the Flash video on this page you must Download and install the newest version of Flash.
Below are samples of print, outdoor, and television ads that will appear in the opening stages of the campaign. They are provided to allow you to see the range of potential uses of the campaign elements.
Below are mockups of various billboards that may be used.
Note: for hi-rez and eps files, you may need to right click on the link and "save as" to download the file.
Note: If you have questions about the appropriate uses of any of the materials provided here or need assistance using the files provided, please contact the Creative Communications Group, 865-974-0765.